Description
The Hyundai Ioniq 5 is more than just an electric car, it’s a symbol of how far clean mobility has come.
This spec ad frames that progress with a simple comparison:
👉 “Less CO₂ than your average soda can.”
The idea contrasts a futuristic EV with something as ordinary as a can, turning abstract emissions data into an everyday truth. By using perspective instead of jargon, it shows that sometimes the smallest comparisons make the biggest point.
This student campaign titled 'Less CO₂' was published in Croatia in September, 2025. It was created for the brand: Hyundai, by ad school: Inkubator ideja. This Print medium campaign is related to the Automotive and Personal Transportation industry and contains 1 media asset. It was submitted 3 months ago.
Credits
Advertising Agency: Inkubator ideja (Independent)
Creative Director: Antonio Tepić
Copywriter: Antonio Tepić
Art Director: Antonio Tepić
Designer: Antonio Tepić
