IKEA and LEGO partnered to create a design / building game that cultivates problem-solving skills early in life –– helping to make them intuitive later on.
(Manuals + Box): This is the game packaging. In typical IKEA fashion, assembly guides are visual and user-friendly. Atypically, they're also open-ended – encouraging builders to plan and execute their own designs.
(Print Ads): This is the competition. Using only LEGOs and their imaginations, kids are asked to design a unique chair for IKEA. The winning idea will be built to life, sold in IKEA stores, and named after its creator. These print ads were placed in IKEA's catalog for parents.
(Vending Machine): These are located in the children's IKEA department.
This student campaign titled 'LËGO Blueprints, Brain Building Through Design' was published in United States in November, 2017. It was created for the brand: IKEA, by ad school: Miami Ad School. This Integrated medium campaign is related to the House, Garden industry and contains 8 media assets. It was submitted about 6 years ago.
Advertising School: Miami Ad School, San Francisco, USA
Creative Director: Leila Moussaoui
Copywriter: Sara Muchnick
Art Director / Illustrator: Sarah Hackett