We modified adshels around the city by swapping their regular neon tubes with IKEA's new range of LED lights.This way we made the product the medium and demonstrated that IKEA can turn ordinary things into something extra-ordinary.
This professional campaign titled 'LEDshel' was published in Austria in May, 2013. It was created for the brand: IKEA, by ad agency: DDB. This Outdoor medium campaign is related to the House, Garden industry and contains 1 media asset. It was submitted over 10 years ago.
Advertising Agency: DDB Tribal, Vienna, Austria
Chief Creative Officer: Eric Schöffler
Creative Director: Lukas Grossebner
Art Director: Mike Nagy
Copywriters: Lukas Grossebner, Mike Nagy
Accountant: Anna Maria Pankiewicz