For the last two years, the whole world re-evaluated their priorities as life was put on pause. We were told to stay, to wait, and to isolate. During this period of reflection, experiential travellers were grounded – their indomitable spirit confined to their homes. Once Newfoundland and Labrador's borders reopened, we welcomed travellers by creating a campaign manifesto representing an entire provincial philosophy; a powerful metaphor for how Newfoundlanders and Labradorians live life. To take no day for granted and Leave No Song Unsung.

This professional campaign titled 'Leave No Song Unsung' was published in Canada in January, 2022. It was created for the brand: Newfoundland and Labrador Tourism, by ad agencies: Target and Target Marketing and Communications. This Film and Print media campaign is related to the Hospitality, Tourism and Travel and Tourism industries and contains 7 media assets. It was submitted over 1 year ago.


Agency: Target Marketing and Communications Inc.
Creative Director: TJ Arch, Darren Clarke
Art Director: Tom Murphy, Rodger Eyre, Amanda Blackwood, Jennifer Szilagyi
Writer: TJ Arch, Darren Clarke, Justina Elias, Joel Felker
Director of Account Management: Catherine Kelly
Account Director: Ernie Brake
Account Manager: Allison Daley
Strategic Planner: Noel O’Dea
Agency Production Manager: Vivian Tulk
Director of Communications and Media Planning: Jef Combdon


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