Ford | Learn - directed by Rodrigo Saavedra.
Description
Directed by Rodrigo Saavedra, Ford's New Campaign, “Learn,” Explores the Deep Connection Between Humans, Nature, and Their Trusted Ford Trucks.
Created by Wieden & Kennedy São Paulo the evocative commercial, titled simply “Learn,” is a visually stunning and artistically rich portrayal of people reconnecting with the natural world, with Ford trucks as their trusted companions.
The campaign is set against the diverse and breathtaking landscapes of Latin America, following various individuals as they learn invaluable lessons from their surroundings. An artist finds inspiration and trust in wood to craft a beautiful upcycled piece, a couple learns that the laws of gravity aren’t as strict as defined in textbooks, a farmer ‘learns a language no country speaks’— as we see him share a beautiful bond with his horse, clearly communicating without saying a word.
“This campaign reflects Ford's deep understanding of the connection between people, nature, and the journeys that our trucks enable. It's about more than just driving; it's about the experiences and lessons that come from embracing the world around us”, said Rafael Campello, Executive Creative Director on Ford at Wieden & Kennedy São Paulo.
Each story subtly weaves in the presence of Ford’s rugged and reliable vehicles—whether it’s the Ford Ranger, Ford F-150, or Ford Maverick—showcasing their role in enabling these journeys to remote and serene locations.
Rodrigo Saavedra, helms the campaign, blending naturalism with artistic storytelling. Known for his innovative approach to filmmaking, he weaves elements of Latin American magical realism into the narrative, creating a fluid connection between the tangible and the metaphorical.“I wanted to tap into that typical Latin American magical realism, blurring the lines between reality and the symbolic,” Saavedra explains.
This approach results in a film that is not only visually striking but also deeply resonant, capturing the essence of the human experience and our connection to nature.
The campaign, which will run across Latin america reflects Ford’s commitment to delivering powerful, culturally relevant campaigns across the continent.
This professional campaign titled 'Learn' was published in Argentina, Brazil, and Chile in September, 2024. It was created for the brand: Ford, by ad agency: Wieden+Kennedy. This Film medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted about 2 months ago.
Credits
AGENCY: WIEDEN & KENNEDY
CCO LATAM: RODRIGO JATENE @ROJATENE
ECD: RAFAEL CAMPELLO @RAFAELMBCAMPELLO
CD: MATHIAS HARBEK, YAGO FANDIÑO
COPYWRITER: JUAN PABLO SANTORO
ART DIRECTOR: FLORENCIA ESPÍNOLA
PRODUCTION HEAD: PATRICIA GAGLIONI @PATRICIA_GAGLIONI
EXECUTIVE PRODUCER: GONZALO LEMOS
PRODUCER: MARIANA GOLPIAN
PROJECT MANAGER: ROBERTA GUZZARDI
PLANNER: ANDRÉ TROSTER, GUSTAVO DORNELLES, MAUQUE DESIMONI
ACCOUNT TEAM: SEBASTIÁN DÍAZ, KATHERINE ARTEAGA, JULIETA SCHMALE
CLIENT : MARCEL BUENO SILVA, FABRIZZIA BORSARI, DENNIS ROSSINI,
NATALIA TRONCOSO, NADIA MATEOS.
PRODUCTION HOUSE IMMIGRANT STUDIO
DIRECTOR RODRIGO SAAVEDRA | @RODSAAVEDRA
EXECUTIVE PRODUCER GUI PASSOS | @GUIPPASSOS
PRODUCTION COORDINATOR MURILLO BASKERVILLE | @MURILLOBASKERVILLE
DOP MARIANO MONTI | @MARIANOMONTI
PRODUCTION DESIGNER JULIAN ROMERA | @ART.TABLARASA
ART PRODUCER TANIA LEIVA | @TANIAANDREO
1ST AD DIEGO MEDINA | @DIEGOMANUEL1
2ND UNIT DIRECTOR ELIS MANUKIAN
2ND UNIT DOP MIGUEL BUNSTER | @MIGUELBUNSTER
SERVICE PRODUCTION (CHILE) ORIENTAL FILMS | @ORIENTAL_FILMS
EXECUTIVE PRODUCER (ORIENTAL) MARCIA PALMA | @MARCIAPALMARIEDEL
EXECUTIVE PRODUCER (ORIENTAL) JUAN PABLO BERAMENDI | @JPREYES77
EXECUTIVE PRODUCER (ORIENTAL) JUAN MANUEL FARACHIO | @MANOFARA
PRODUCTION MANAGER RODRIGO CANALES | @ZAPALLOLO
PRODUCTION COORDINATOR GONZALO ALBONOZ | @ELPAICHON
UNIT MANAGER LUIS EYZAGUIRRE ORTIZ | @LUIS.EYZAGUIRRE
1ST. P.A. ITALO VERGARA | @TALO_VERGARA
2ND P.A. JORGE BUENO | @JOTABUE
A UNIT 1ST A.C. RODRIGO FLORES | @PELAO_FLORES
2ND UNIT 1ST A.C. JUAN PABLO ARENA | @ELJPARENAS
PRODUCTION MANAGER RODRIGO CANALES | @ZAPALLOLO
TALENT COORDINATOR JOSÉ HENRÍQUEZ | @JOSELESPECIAL
FORD | LEARN | credits list
LOCATION MANAGER FERNANDO TOLEDO | @FTOLEDOGUZMAN
WARDROBE STYLIST MARCELA CARBONI | @MARCELACARBONI
MAKE UP ARTIST MERCEDES ERRAZURIZ | @MERCE.ERRAZURIZ
GAFFER FRANKLIN BARRAZA ALCARRUZ | @GALOBARRAZA
GRIP ALEJANDRO MEDRANO | @GYROFILMS
PRECISION DRIVER 1 GUIDO MENDEZ | @GUIDO0601
PRECISION DRIVER 2 DIEGO MENDEZ
POST
EDITOR VICTOR COHEN | @THECOHENEDITOR
ONLINE EDITOR RAFAEL HERNANDEZ | @RAFAH0810
POST PRODUCTION INVISIBLE WORKS | @INVISIBLE.WORKS
COLOR GRADING OSMAR JR | @OSMARJUNIOR