Lauttasaari (ferry island): Let's move together in the best company.
Agency: Studio Lauraéus
This hyper localized ad was shown in a local newspaper.
Description
Lauttasaari (ferry island) is a suburban in Helsinki. Lauttasaari Society is an organization that takes care of the identity of the neighborhood. The Lauttasaari Society organized a sports day to activate people to get to know the island's diverse sports opportunities. There are four seasons in Finland, which offer a variety of exercise opportunities. The Sports Day event is organized in different seasons. The idea was to create an identity, content and ad for the event that communicates the island's versatile sports opportunities and is easily adaptable to events organized in different seasons.
This hyper localized ad was shown in a local newspaper
This professional campaign titled 'Lauttasaari (ferry island): Let's move together in the best company.' was published in Finland in May, 2023. It was created for the brand: Lauttasaari, by ad agency: Studio Lauraéus. This Content, OOH Outdoor, and Print media campaign is related to the Fitness, Hospitality, Tourism, and Public Interest industries and contains 1 media asset. It was submitted 10 months ago by Art director, creative director, graphic designer, photographer, copywriter: Ale Lauraéus of Studio Lauraéus.
Credits
Advertising Agency: Studio Lauraéus, Helsinki, Finland
Art Director: Ale Lauraéus
Copywriter: Janne Sakari Pirinen
Illustrator: Ale Lauraéus
Lauttasaari: society: Leena Puolimatka
