Description
The campaign is fueled by a simple idea: cats and laundry are a purrfect match. While it is no surprise that cats are flooding the internet – running circles around other furry friends – there’s just something about fresh laundry that felines can’t resist. Seizing on pop culture’s love of cats, Persil unveils a loveable mockumentary created by TBWA\Chiat\Day, a Henkel global partner, starring curious kittens and sophisti-cats. Kicking off the #Purrsil campaign, the video imagines that Persil ProClean could be the premium detergent choice of cats, the connoisseurs of clean. At the same time, the video introduces a call-to-action for consumers to join in Persil’s new charitable initiative to help fellow feline friends.
This professional campaign titled 'Laundry purrfection, The pickiest cats' was published in United States in October, 2016. It was created for the brand: Persil, by ad agency: TBWA. This Digital medium campaign is related to the House, Garden industry and contains 2 media assets. It was submitted over 7 years ago.
Credits
Advertising Agency: TBWA\CHIAT\DAY, Los Angeles, USA
Executive Creative Director: Linda Knight
Creative Director: Kirsten Rutherford
Art Director: Chris Mizutani
Copywriter: Logan O'Brien
