Under the direction of award-winning director Vincent Peone and mastermind behind Vogue’s 73 Questions, the new campaign will break through on digital platforms, presented in three parts: "Movie Night", "Page Turner", and "Laundry Day. Designed specifically for Youtube and Instagram, the brand took full advantage of these digital channels and their unending capabilities to launch this creative video campaign utilizing Youtube’s newest sequential ad unit to roll out each scene. While the brand is no stranger to advertising—ELOQUII launched a customer testimonial TV campaign in 2017— this digital campaign not only represents their commitment to their customer and a new frontier for the brand, but their capability as a youngbrand to place a significant budget on advertising.
This professional campaign titled 'Laundry Day, Page Turner, Movie Night' was published in United States in March, 2018. It was created for the brand: ELOQUII, by ad agency: Bic. This Digital medium campaign is related to the Fashion industry and contains 3 media assets. It was submitted about 4 years ago.
Advertising Agency: BicMedia, New York, USA
Creative Director: Vincent Peone
Executive Producer: Geno Imbriale
Managing Partner: Austin Bickford
Executive Producer: Corwin Carroll
Head of Production: Val Anderson
Line Producer: Roan Bibby