Launch Show

Agency: The Kontakt


Packed full of Renault Sport expertise and passion, the new Renault MEGANE R.S. offers not only high speed, but impressive agility as well. To mark its arrival in Bulgaria and showcase it’s amazing 4CONTROL four-wheel steering system, the iconic sports model had to prove to the public that it could easily conquer every corner.
For the purpose, Renault challenged its 280-horsepower engine on an interactive track that changed its shape on every lap. Piloted by one of the best rally drivers in Bulgaria, the car maneuvered through constantly shifting circuits, created online by fans of the emblematic model. See how the new Renault MEGANE R.S. completed the challenge in the video from the live event.

This professional campaign titled 'Launch Show' was published in Bulgaria in September, 2018. It was created for the brand: Renault, by ad agency: The Kontakt. This Experiential medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted about 5 years ago.


Advertising Agency: The Kontakt, Bulgaria
Creative Director: Alexander Antonov
3D Mapping: Vladislav Iliev / Vladzen
Interactive Art Director: Julian Kuntorov
Web Developer: Hristo Panayotov
Digital Project Manager: Ivan Ralchev
Copywriter: Yanitsa Dobreva
Social Media: Viktor Bobchev
Video Production: Boyana Events
Photographer: Mihail Novakov
Group Account Director / Producer: Hristo Petkov
Account Executive: Atanas Angelov

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