Description
There’s no right way to enjoy LALA®, and that’s exactly the point.
While most dairy campaigns lean into health or nostalgia, this one celebrates cultural flavor and individuality. Developed in partnership with creative agency Bakery, the campaign reimagines everyday dairy as a vibrant expression of personality.
At the heart of the campaign is a hero :30 spot, “LALA® How You Wanna,” supported by two :15s. Set to an infectious original track, the choreographed, music-driven spot features a lively cast of characters showing the many ways people enjoy LALA® products.
In “LALA® How You Wanna,” a woman pours crema on tacos with a flourish. A man dramatically dunks a churro into a LALA® yogurt drink. A family passes queso down the table in slow-motion, turning dinner into a choreographed celebration. Bright color, bold movement, and dynamic casting bring each moment to life.
The campaign is rolling out in major national markets now, appearing on social, digital and CTV.
The campaign follows Bakery’s recent work for LALA’s sister-brand, Promised Land Dairy®, which also tapped the agency as Creative AOR last year.
That work included a whimsical collaboration with PEEPS® for Sweet Marshmallow Milk and the launch of its new brand campaign, “Fancy?”.
This professional campaign titled ' LALA How You Wanna' was published in United States in June, 2025. It was created for the brand: LALA Foods, by ad agency: Bakery. This Film medium campaign is related to the Food industry and contains 1 media asset. It was submitted 6 months ago.
Credits
LALA® Brand
Alexandra Newman - CEO at LALA US Foods
Heather Foltek - VP of Marketing and Sales at LALA US Foods
Renata Pimenta - Marketing Director at LALA US Foods
Courtney Garabedian - Brand Manager at LALA US Foods
Dailon Smith - Brand Manager at LALA US Foods
Jonathan Baker - Brand Manager at LALA US Foods
Jessie Calloway - Marketing Communications Manager at LALA US Foods
Bakery Agency
Chief Creative Officer / Founder: Micky Ogando
Creative Director: Rodrigo Rothschild
Associate Creative Director: Allison French
Associate Creative Director: Nick Garza
Junior Art Director: Daniela Fernandez
Junior Art Director: Julia Hancock
Junior Copywriter: Paris Cipollone
Strategy Director: Hailey Kirkpatrick
Senior Strategist: TJ Simpson
Senior Social Media Strategist: Gracen Cohen
Social Media Coordinator: Nicole Smith
Executive Producer: Chuy Hernandez
Head of Accounts / Managing Director / COO: Jacqueline Thompson
Group Account Director: Alexandra Brazie
Account Director: Jacob Luttmer
Senior Account Manager: Kathleen Esser
Project Manager: Molly Armstrong
Media Agency: KEN Media
Head of Media: Celina McGraw
Media Supervisor: Eryka Arzola
Sr. Media Strategist: Trinity Cook
Media Assistant: Madelyn Coleman
Production Company: Easy Mondays
Production Services: Poster
Post Production: JumpCut Productions
Director: Plastico + Michu
DP: Esteban Ogando
Production Designer: Amilcar Espadas
Wardrobe: Natalia Brinkman
Hair and MakeUp: Euge Sangalli
EP Easy Mondays: Asori Soto, Saskia D' Altena
EP Poster: Viridiana Guadarrama, Maria Agustina Perez
Line Producer: Mariana Ramos
