Lahza ... Tawasal
School: MSA University
"The longer you're in it, the more moments you lose." – English translation of the Arabic line featured in the campaign AD. "Wait a moment... and connect." – English translation of the campaign title "Lahza … Tawasal" (لحظة ... تواصل).
Logo of the campaign
Posters
Posters
Posters
Posters
teaser posters mockups
teaser posters mockups
Outdoor posters
Outdoor posters
social media posts
campaign giveaways
campaign giveaways
campaign giveaways
campaign giveaways
campaign giveaways
campaign giveaways
Lahza … Tawasal card card
Lahza … Tawasal card game
Lahza … Tawasal card game
Description
“Lahza ... Tawasal” (Arabic for “Wait a moment... and connect”) is an awareness campaign that raises awareness about how technology negatively affects human relationships, symbolizing it as a “thief” or “mafia” that steals real-life moments through digital devices. The campaign shows how screens become the tools through which genuine connections are interrupted — urging viewers to reflect on lost moments and rethink their relationship with technology.
The goal is to encourage people to put down their phones and start living in the moment, cherishing real-life connections before they are taken away.
This student campaign titled 'Lahza ... Tawasal' was published in Egypt in June, 2025. It was created by ad school: MSA University. This Design, Film, and Integrated media campaign is related to the Media and Public Interest industries and contains 20 media assets. It was submitted 7 days ago by Graphic designer : Mariam Micheal.
Credits
Advertising Agency (School): MSA University – Faculty of Arts & Design, Graphics and Media Arts Department, Cairo, Egypt
Production Company: Self-Produced / Graduation Project by Mariam Micheal Atta Faragalla
Concept: Mariam Micheal Atta Faragalla
Art Director: Mariam Micheal Atta Faragalla
Photographer: Mariam Micheal Atta Faragalla
Designer: Mariam Micheal Atta Faragalla
Academic Supervisors: Dr. Nagwa Aladawy, Dr. Rania Ezzat
Teaching Assistants: Menna Zakaria, Yara Faisal, Raneem Hesham
Campaign Title: Lahza … Tawasal
Country: Egypt
Project Type: Student Project / Awareness Campaign
