Lack Friday

Agency: Hjaltelin Stahl


It’s here. The one day out of 365 days a year where nearly every retailer on planet Earth give their customers a chance to save big. Perhaps everyone, except Ikea.
This week, Ikea launched a campaign, promoting their $7.99 side table, LACK. But, they did it by simply removing the B from “Black Friday”, leaving only “Lack Friday” followed, by the small price tag and the line: Low prices. Every day. The message is quite clear: At Ikea, you save 365 days a year. Not just one.

This professional campaign titled 'Lack Friday' was published in Denmark in November, 2017. It was created for the brand: IKEA, by ad agency: Hjaltelin Stahl. This Print medium campaign is related to the House, Garden industry and contains 1 media asset. It was submitted about 6 years ago.


Advertising Agency: Hjaltelin Stahl, Denmark
Art Director: Frederik Stolberg Halby
Copy writer: Lasse Elgård Vintersbølle
Account Manager: Pernille Tramp


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.