Description
It’s here. The one day out of 365 days a year where nearly every retailer on planet Earth give their customers a chance to save big. Perhaps everyone, except Ikea.
This week, Ikea launched a campaign, promoting their $7.99 side table, LACK. But, they did it by simply removing the B from “Black Friday”, leaving only “Lack Friday” followed, by the small price tag and the line: Low prices. Every day. The message is quite clear: At Ikea, you save 365 days a year. Not just one.
This professional campaign titled 'Lack Friday' was published in Denmark in November, 2017. It was created for the brand: IKEA, by ad agency: Hjaltelin Stahl. This Print medium campaign is related to the House, Garden industry and contains 1 media asset. It was submitted about 7 years ago.
Credits
Advertising Agency: Hjaltelin Stahl, Denmark
Art Director: Frederik Stolberg Halby
Copy writer: Lasse Elgård Vintersbølle
Account Manager: Pernille Tramp