L’HUMOR - A new fragrance from M.i.’s Westside Comedy Theater

Something smells funny in here


To celebrate its 14th anniversary, M.i.’s Westside Comedy Theater is using the occasion to make a splash and separate itself from other local comedy clubs. Working with Milwaukee-based Hanson Dodge, Westside Comedy Theater has developed L’HUMOR, making it the first comedy theater in the world with its own signature scent. The fragrance is being introduced at the Theater’s anniversary party on April 1st. It will be supported by an integrated campaign including fragrance ads and full-size posters, digital and social media, and sample spritzers which will be distributed to patrons attending the theater’s anniversary party. And it’s all packaged together in a unique box set. Initially the product will not be available for sale, but if there’s a groundswell of support from customers and performers, theater owners believe it would be a fantastic product to have on sale at some point in the future. Over its 14 years, M.i.’s Westside Comedy Theater has hosted the biggest names in comedy including Adam Sandler, Dana Carvey, Dave Chappelle, Zach Galifiniakis, Ali Wong and Chris Rock.

This professional campaign titled 'L'HUMOR' was published in United States in March, 2023. It was created for the brand: M.i.'s Westside Comedy Theater, by ad agency: Hanson Dodge. This Integrated medium campaign is related to the Recreation, Leisure industry and contains 2 media assets. It was submitted about 1 year ago by President: Roy Elvove of Elvove Associates LLC.


Client: M.i.’s Westside Comedy Theater

Creative Agency: Hanson Dodge
David Pollard, VP Client Leadership
Megan DeAngelis, Account Director
Ben Dombrowski, Assistant Account Executive

Chris Buhrman, Executive Creative Director
Mitch Markussen, Creative Director
Maddy Margulis, Art Director
Mike Betette, Copywriter

Brad Rochford, Video
Michael Joyce, Producer

Public Relations
Stacey Levy, Davis Public Relations


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