All Tricks Mercedes-Benz

L'appel de la Roue

Agency: Proximity


Mercedes-Benz has partnered with All Tricks, a sports equipment manufacturer, to create a team of cyclists. The goal of this campaign created by agency Rapp / Proximity was to link the passion for the road, the appeal of kilometers between car and cycling enthusiasts alike, "Call of the Wheel" Left Productions has produced a series of video vignettes and a brand film that plunge into the heart of this team, and follow them in their preparation for the "Tour Stage" of the famed Tour de France.

This professional campaign titled 'L'appel de la Roue' was published in France in August, 2019. It was created for the brands: All Tricks and Mercedes-Benz, by ad agency: Proximity. This Film medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted over 4 years ago.


Advertising Agency: Proximity
TV Production: Yaelle Cattan
Creative Director: Nicolas Demeersman
Artistic Director: Julian Gagnic
Copywriter: Vincent Talabot


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