Kruter Motors Concept Car
Agency: Outfront Studios
In an effort to shift perceptions in the auto industry and reach their media planners and execs, on April Fool's Day OUTFRONT created a concept car and posted 5 digital billboard designs in the heart of the automotive world, Detroit, Michigan.
We brought a single red auto model to Detroit. The Kruter car existed only in our imagination and on our billboards. We wanted to see if we could stir some interest. The results? UNREAL. 38% Ad Recall for Kruter Motors, 84% Took an Offline/Online action, 2,020+ Website Visits. Created awareness. Drove web traffic. Built a brand. We are America's leading out of home media network and we can help brands, for real. Visiting this website was step number one; now fill out our form and let's get motoring.
This professional campaign titled 'Kruter Motors Concept Car' was published in United States in April, 2019. It was created for the brand: Outfront Studios, by ad agency: Outfront Studios. This Outdoor medium campaign is related to the Agency Self-Promo industry and contains 3 media assets. It was submitted almost 4 years ago.
Advertising Agency: Outfront Studios, Heavenly
Creative Directors / Copywriters: Eddy Herty, Dave Lamberti / Heavenly Agency
Additional credits: Jodi Senese, Elizabeth Rave, Jason Kuperman, Kiera Wood, Briana Draguca