The game gave mobile gamers the chance to box against Donald Trump and Joe Biden with tongue-in-cheek fight items like a COVID mask, holy book, and literal dog whistle. Along with a cartoonish aesthetic reminiscent of claymation, the dialogue and headlines were updated in real-time to reflect current events.
More importantly, after delivering stylized punch outs to the candidate of choice, data suggesting the political leanings of the player as well as users worldwide appears -- data that actually predicted the winner of the election.
This professional campaign titled 'KO Campaign' was published in United States in November, 2020. It was created for the brand: Wildbytes, by ad agency: Wildbytes. This Digital medium campaign is related to the Agency Self-Promo industry and contains 6 media assets. It was submitted almost 2 years ago.
Advertising Agency: Wildbytes, USA