Given that the world is becoming more health conscious, I wanted to communicate that you don’t need to go to great lengths to know what’s inside Hebrew National Beef Franks, as they are very transparent about their natural ingredients. So I created three print ads in which a hot dog replaces a human/object in situations where an authority figure is trying to figure out what is happening inside of something (ex. baggage scanner, surgery, therapy).
This student campaign titled 'Know What's Inside' was published in United States in May, 2019. It was created for the brand: Hebrew National, by ad school: S.I. Newhouse School of Public Communications. This Print medium campaign is related to the Food industry and contains 3 media assets. It was submitted over 4 years ago.
Advertising School: S.I. Newhouse School of Public Communications, USA
Creative Director/Professor: Mel White
Art Director: Derek Rosen
Copywriter: Derek Rosen
Photographer: Adobe Stock