Description
Lurpak, the global butter brand, has been turning football/soccer matchups into culinary mashups. From Tagine Poutine to Churro de Natas , the campaign lets the beautiful game dictate the menu in a hyper-reactive campaign. Lurpak and The Barn have as little as 48 hours from when a matchup is confirmed to develop the recipe, film the episode, edit it, and get it live.
The campaign sits at the intersection of the world's two great unifiers: sport and food. In an era of niche communities and fragmented media, a global football tournament is one of the last monocultural moments on earth. Knockout Dishes uses that to celebrate multicultural cooking. Knockout Dishes is a reactive match-day content series launching across Lurpak's social channels in the UK and Denmark. Each episode fuses the culinary traditions of the two nations facing off that round.
This professional campaign titled 'Knockout Dishes' was published in Denmark and United Kingdom in July, 2026. It was created for the brand: Lurpak, by ad agency: The Barn. This Design medium campaign is related to the Food industry and contains 3 media assets. It was submitted about 5 hours ago.
Credits
Agency: The Barn
Global Head of The Barn: Gemma Knox
Global Head of Creative: Jais Holm Skylvad
Head of Creative: Anne Schourup-Kristensen
ACD: John Phillips
ACD: Dustin de Souza
Creative: Aman Soin
Creative: Sean Rankine
Senior Client Director: Maria Bruncke Petersen
Account Lead: Malene Mørck Sørensen
Account Lead: Nana Isaksen
Producer: Signe RauG Bjørnholt
Editor and Motion Designer: Joaquin Pedroso
Client: Lurpak (Arla Foods)
Vice President, Lurpak: Elena Marchenko
Senior Global Brand Manager: Mia Lund Møller
Senior Global Brand Manager: Sarah Corrigan
