A forest setting with copy that reads: "Feel as confident as the grizzly bear that prowls in the wilderness."

A sea setting with copy that reads: "Feel as unstoppable as the great white shark that hunts in the deep sea."

A volcano setting with copy that reads: "Feel as invincible as the lava lizard that swims in the lava of the volcano."

Outdoor Billboard: Shape of the deodorant bottle on the billboard with middle part cut out to look like the trees in the background are inside of the bottle. Copy reads: Cool guys smell like the outdoors.


Insight: People feel confident when they smell good.
Big Idea: Smelling good can make you feel like the king of the jungle.

This professional campaign titled 'King of the Jungle' was published in United States in April, 2024. It was created for the brand: Old Spice, by ad agency: S.I. Newhouse School of Public Communications. This OOH Outdoor and Print media campaign is related to the Fitness, Other, and Sports industries and contains 4 media assets. It was submitted about 1 month ago.


School: S.I. Newhouse School of Public Communications
Copywriter: Maggie Anderson
Instructor: Mel White

Impossible Foods
Boston Pizza


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