Take our Bull Ride to the Future. Danish digital agency Konstellation believes that the future of brand activation lies in shortening the distance between the real world and the digital platforms. Even things that you would never think of being digital can become digital and thus sharable. They rented a mechanical bull for one of their parties and invented a way to allow the riders to share their experience on social media in real time.
This professional campaign titled 'King of the Bull' was published in Denmark in December, 2011. It was created for the brand: Konstellation, by ad agency: Konstellation. This Digital medium campaign is related to the Agency Self-Promo industry and contains 1 media asset. It was submitted over 11 years ago.
Advertising Agency: Konstellation, Copenhagen, Denmark
Creative Directors: Thomas Pries, Nikolaj Fremming
Copywriter: Nikolaj Fremming
Motion Graphics: Kasper Nyman, Theis Grimstad
Programming: Mads Sülou Jørgensen, Morten Barklund