Killer work? It better be if you plan on scoring some ADDYs. When we were tasked to come up with the creative for the 2018 Reno ADDY Awards, we knew we wanted to celebrate all those who “kill it” every day. To do this, we created a campaign that payed homage to ‘80s horror movie poster art, featuring local advertising creatives as the “killers.” The campaign played out through movie style posters we designed for the event, drink tickets, social posts and emails. The creative killed.
This professional campaign titled 'Killer' was published in United States in March, 2018. It was created for the brand: AAF ADDY Awards, by ad agency: The Glenn Group. This Integrated medium campaign is related to the Media industry and contains 13 media assets. It was submitted almost 4 years ago.
Advertising Agency: The Glenn Group, Reno & Las Vegas, Nevada, USA
Idea & Creative Direction / VP/Creative Director / Copywriter: Brett Rhyne
EVP/Creative Director: Michael Disbennett
Art Directors: Md. Shakhawat Hossain, Bill Nutt
Photographer: Mark Carey / Orangetree Productions