ADVERTISING

Child Rescue Coalition

Kids For Privacy

Agency: David&Goliath

Description

D&G created an innovative social/digital campaign called @KidsForPrivacy, a movement to help kids reclaim their right to privacy online. It's a hashtag takeover! Starting today through April 27, 100+ hashtags that overexpose kids on Instagram (phrases like #pottytraining and #nakedkids) will be replaced with pictures of kids holding “Privacy Please” signs. These 100+ hashtags serve as flags on social media leading predators to pictures of children.

This professional campaign titled 'Kids For Privacy' was published in United States in April, 2018. It was created for the brand: Child Rescue Coalition, by ad agency: David&Goliath. This Film medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 4 years ago.

Credits

Advertising Agency: David&Goliath, Los Angeles, USA
Founder / Chairman: David Angelo
President: Yumi Prentice
Chief Creative Officer: Bobby Pearce
Chief Strategic Officer: Wells Davis
Executive Creative Director: Gustavo Sarkis
Creative Directors: Fernando Reis, Marcelo Padoca
Associate Creative Directors: Kika Douglas, Samyr Aslan Souen
Copywriters: Julie Blakley, Kika Douglas, Marcelo Padoca
Art Directors: Kris Wong, Samyr Aslan Souen, Fernando Reis
Director of Broadcast Production: Paul Albanese
Agency Producer: Natalia Celis
Director of Digital Production: Peter Bassett
Senior Digital Producer: Justine Kleeman
Senior Developer: Benjamin Smith
UX Lead: John Randall, IV
Developer: Mariano Echegoyen
Digital Designer: Meagan Steinkamp
Executive Director of Business and Legal Affairs: Rodney Pizarro
Senior Business Affairs Manager: Natasha Royzina
Group Account Director: Michele Tebbe
Account Supervisor: Lauren Gluck
Senior Strategist: Chris Kwak
Senior Digital Strategist: Natalie Gomez
Strategy / Influence Marketer: Noelle Suarez
Project Managers: Amanda Bercovitch, Donna Alexander
Editorial House: Spinach / LA
Managing Director: Adam Bright
Executive Producer: Jonathan Carpio
Editors: Juan Pablo Digenio, Carlos Crooks
Producer: David Cooke
Music Company: Jamute
Composer: James Pinto
Mixer: Otavio Bertolo
Account Manager: Marcelo Romero

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