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Carvana

"Kiddo" and "Clicker"

Description

Carvana looks at the funny, eureka car-buying moments within families in two new films from DOMO’s Jonathan Klein. “Kiddo” and “Clicker” amplify the larger themes of Carvana’s messaging, which focuses on the intimate, relatable, and clever humor shared within families.

“Clicker” features an unsuspecting grandma showing her grandson how easy it is to sell his car on Carvana, subverting the expectations of age bias with easy wit; and in “Kiddo,” the spot’s namesake little girl defies expectations too, solving her parents’ car-buying conundrum with matter-of-fact ease. Throughout the spots are the comic barbs and knowing looks that are typical within families, echoing the closeness and care that also defines the experience of buying and selling cars with Carvana.

Director Jonathan Klein expands on how he articulated the knowledge gap between family members. “For our films, when the formerly naive characters come to understand the ease of Carvana, the camera shifts too, pivoting the point of view from a high to a low angle. A new idea has taken hold. Ultimately, there is love there: the grandson wants to help his grandmother with the remote, and the parents want to take their daughter to the movies.”

“Kiddo” and “Clicker” will be rolled out across a number of channels, including digital platforms, television, and social media. The films follow Carvana’s integrated campaign with celebrity couple Kristen Bell and Dax Shepard, also made in collaboration with DOMO and Klein.

DOMO is a place where storytellers grow their creativity through enhanced collaboration.

DOMO’s integrated production capabilities span the creative spectrum. Our multi-disciplinary toolkit is the modern solve for creative media production. Working at every step along the brand-to-culture journey, the DOMO community is subverting traditional paradigms by injecting diversity of thought and perspectives into the advertising landscape and broader cultural zeitgeist.

Adaptable, collaborative, and beautifully radical, our group of established and emerging artists blend know-how and novelty to smash expectations and shape the future.

This professional campaign titled '"Kiddo" and "Clicker"' was published in United States in October, 2023. It was created for the brand: Carvana, . This Digital and Film media campaign is related to the Automotive industry and contains 2 media assets. It was submitted 4 months ago.

Credits

Client: Carvana
CHIEF BRAND OFFICER: Ryan Keeton
Sr. Brand Manager: Keith Marsh
Sr. Brand Manager, Digital: Hannah Fazio
CHIEF CREATIVE OFFICER: Paul Keister
CREATIVE DIRECTOR / AD: Evan Boswell
CREATIVE DIRECTOR / CW: Nick Olish
Sr. Art Director: Enrique Alvarado
Sr. Copywriter: Sean Thomas
Executive Producer: Matty Conrad
Sr. Producer: Anne Kurtzman

Production Company: DOMO
Director: Jonathan Klein
Managing Partner, Executive Producer: Rani Melendez
Chief of Staff, Executive Producer: Alison Bayer Brown
Producer: Tom Martin
Production Supervisor: Bryan Mitchell
Assistant Supervisor: Matt Reyes
Director of Photography: Carolina Costa
First Assistant Director: Rick Lange
Second Assistant Director: Eric De Los Prados
First Assistant Camera: Lauren Peele
First Assistant Camera, B Camera: Erin Naifeh
Second Assistant Camera: Minmin Tsai
Gaffer: Danny Durr
Key Grip: Jeff Kunkel
DIT: Justin Steptoe
Prod Designer: Philip Williams
Stylist: Lidsey Meyer Clough
Make-up: Tara Loren
Hair: Sarah Bonnel
VTR: Tom Myrick
Sound: Todd MacMillan

Editorial Company: Cut and Run
Editor: Jay Nelson
Assistant Editor: Erica Henson
Sr. Producer: Brian Mulvey
Managing Partner: Michelle Eskin
Executive Producer/ Partner: Amburr Farls
Head of Production: Brady Fiero

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