DC Shoes

Ken Block's Gymkhana THREE Part 1; The Music Video Infomercial


DC Shoes isn't your typical shoe company, oriented as it is to meet the needs of the speed-loving, concrete-chewing, adrenaline-loving skate and snowboard set. Editor Hal Honigsberg paid special attention to honoring that particular combination of grit and breathless cool in Ken Block's Gymkhana THREE: Part 1; The Music Video Infomercial, a hip-hop video infomercial starring the rhymes of The Cool Kids and directed by Razor Factory's Bryan Barber.
Celebrated rally car driver and DC Co-Founder Ken Block is no stranger to gymkhana, the amped-up motorsport that requires drivers to navigate fierce obstacles while putting on a skillful performance. For Block, gymkhana was initially intended as an inexpensive way to practice between rally races, but it soon presented itself as an opportunity to improvise, and Block developed his own intensified brand of the sport through trial and error. Gymkhana THREE is the much-anticipated follow-up to previous viral successes, which were viewed over 70 million times and stemmed from Block's personal footage. The video scrolls flawlessly through an environment replete with still shots of iconic DC shoe imagery; smoke-filled, neon-tinted rappers spitting their game; and a tricked-out Ford racer spiraling across the screen, leaving a dust- and smoke-filled halo in its wake. Honigsberg seamlessly blends the stark black stage-set backgrounds of one scene with the monolithic industrial buildings sprawling behind the next, interspersing shots from various angles and distances to create a vibrant story that matches both DC's unflinching image and the steady, determined lyrics and beat of the song.

This professional campaign titled 'Ken Block's Gymkhana THREE Part 1; The Music Video Infomercial' was published in United States in August, 2010. It was created for the brand: DC Shoes, . This Film medium campaign is related to the Fashion industry and contains 1 media asset. It was submitted over 13 years ago.


Creative Director (DC Shoes): Nate Morley
Producer (DC Shoes): Laura Ferguson
Prod Company: Razor Factory
Director: Bryan Barber
DP: Mike Ozier
EP: Craig Fanning
LP: Brandon Bonfiglio
VFX: Elephant Post
VFX Artists: Rob Doolittle, Ernie Camacho, Jon Van Wye
Producer: Aaron Leichter
Editorial: chrome
Editor: Hal Honigsberg
EP: Betsy Beale
Telecine: Company 3
Colorist: Rob Shirada

City of Nettuno
The JFK Preside...


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.