ADVERTISING

Vital Farms

Keeping It Bullsh*t Free

Agency: Preacher

Keeping It Bullsh*t Free

Keeping It Bullsh*t Free

Keeping It Bullsh*t Free

Keeping It Bullsh*t Free

Description

"Keeping it Bullsh*t Free" is the latest campaign from Vital Farms and agency of record, Preacher. The campaign reinforces Vital Farms’ purpose to improve the lives of people, animals, and the planet through food (without the bullsh*t). A series of spots, directed by Sander Plug of Hornet, challenge viewers to rethink widespread practices including misleading labels like cage-free, hollow corporate initiatives, and poor worker conditions, all with the tone and tenor expected from Vital Farms. It is the latest in a long-running effort to support Vital Farms’ full stakeholder community, including its crew members, customers, suppliers and farmers, stockholders and the environment.

This professional campaign titled 'Keeping It Bullsh*t Free' was published in United States in September, 2022. It was created for the brand: Vital Farms, by ad agency: Preacher. This Content and Film media campaign is related to the Food industry and contains 4 media assets. It was submitted 9 days ago.

Credits

CREATIVE CREDITS: Keeping it Bullsh*t Free

Client: Vital Farms
Chief Marketing Officer: Kathryn McKeon
Director of Brand Marketing: Heather Mace
Senior Associate Brand Manager: Jessie Vogel
Brand Manager: Kevin Panitch

Agency: Preacher
Chief Creative Officer: Rob Baird
Chief Executive Officer: Krystle Loyland
Chief Strategy Officer: Seth Gaffney
Creative Director: Jimmie Blount
Creative Director: Justin Ralph
Art Director: Kymberli Fraser
Senior Copywriter: Andrew Singleton
Designer: Marissa Servantez
Junior Designer: Wendy Ampuero
Junior Strategist: Tashanee Williams
Brand Director: Kristen Meade
Senior Brand Manager: Taylor Jansen
Head of Production: Stacey Higgins
Executive Producer: Katie Harris
Business Affairs: Miiko Martin and Carianne Humpal

Production Company: Hornet
Director: Sander Plug
Managing Director: Hana Shimizu
Head of Production: Karen Lawler
Head of Creative Development: Kristin Labriola
Executive Producer: Ashley Monaghan
Line Producer: Nik Sipolins
Production Supervisor: Dez Stavracos
Producer: Hanna Smith-Ide
Production Manager: Nikki Horowitz
Production Coordinator: Brandon Buikema
Director of Photography: Zak Mulligan
1st Assistant Director: Corie Purdey
Production Designer: Olga Miasnikova
Editor: Anita Chao

VFX: Hornet
VFX Supervisor: Evan Schoonmaker
CG Supervisor: John Kalaigian
Compositing: Kevin Matuszewski, Sang Lee, Matthew Defranco
Previz: Meg Oswalt
Colorist: Kook Colour


Audio Record & Mix: TBD Post
Senior Sound Mixer: Dusty Albertz
Post Producer: Rachel Kichler

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