Description
As soccer excitement builds across North America, Ricola is helping fans get their voices ready for every chant, cheer and referee debate with the launch of its new campaign.
Whether you're chanting for your national team, singing from the stands or celebrating a game-winning goal, fans know that cheering can come at a cost: losing your voice. This summer, Ricola is stepping in to help fans stay game-ready and keep their voices in the action from kickoff to the final whistle.
While many brands are joining the soccer conversation this year, Ricola is tapping into a fan experience that crosses borders, teams and rivalries: the power of using your voice. It is also the first time Ricola has ever altered their logo to support soccer fandom and the power of universal cheering heard in every stadium.
This professional campaign titled 'Keep Your Voice in the Game' was published in Canada and United States in June, 2026. It was created for the brand: Ricola, by ad agency: FUSE Create. This Design, Digital, and OOH Outdoor media campaign is related to the Food industry and contains 4 media assets. It was submitted 1 day ago by Marketing & PR Manager: Vanessa of FUSE Create.
Credits
Advertising Agency: FUSE Create
Client: Ricola
