Manhattan Theatre Club

Keep Your Eyes on the Prize

Agency: Serino Coyne


Bordering on a musical, MTC’s production of “Choir Boy” is more than just a play. The songs for which it ultimately received a Special Tony Award for Outstanding Vocal Arrangements and a Tony Award for Best Sound Design are as instrumental to the show’s might as the stellar individual performances and deeply moving storyline. This content video, part of a series highlighting some of the most powerful of the numbers, brings attention to the unique qualities/elements of this Broadway play, helping it to stand apart from the rest of the dramatic pack.

This professional campaign titled 'Keep Your Eyes on the Prize' was published in United States in November, 2018. It was created for the brand: Manhattan Theatre Club, by ad agency: Serino Coyne. This Content medium campaign is related to the Recreation, Leisure industry and contains 1 media asset. It was submitted about 4 years ago.


Advertising Agency: Serino Coyne, New York, USA
Creative Director: Carmelo Bongiovi
Art Director: Alex Diaz, Gerri Sterne

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