Outdoor Idea: YETI coolers with mini wintery scenes sculpted in them placed in popular hot hiking locations.
Description
Insight: People want their drinks to stay ice cold in their coolers.
Big Idea: YETI Coolers are cold enough to ski in!
Execution Idea: Winter activities and scenes inside Yeti Coolers
This student campaign titled 'Keep it Cool' was published in United States in December, 2024. It was created for the brand: YETI, by ad school: S.I. Newhouse School of Public Communications. This OOH Outdoor and Print media campaign is related to the Other industry and contains 4 media assets. It was submitted 3 months ago.
Credits
School: S.I. Newhouse School of Public Communications
Art Director: Kyra Catt
Copywriter: Kyra Catt
Instructor:Dan Lombardi
