Description
In Vietnamese, “bóng” can mean a shadow, a light bulb, something glossy or, in slang, an openly queer person. Sunsilk brings every meaning together in “Karaoke Hẻm Bóng,” a neighborhood karaoke mashup featuring iconic Vietnamese songs containing the word. Each time “bóng” appears in the lyrics, it transforms into a Sunsilk bottle and triggers a glossy makeover across the alley—turning a culturally rich word into one clear brand association: glossy hair by Sunsilk.
This professional campaign titled '“KARAOKE HẺM BÓNG” (Gloss Alley Karaoke)' was published in Vietnam in August, 2026. It was created for the brand: Sunsilk, by ad agency: The Friday. This Film medium campaign is related to the Beauty and Household Products industries and contains 1 media asset. It was submitted about 6 hours ago.
Credits
Brand: SUNSILK
Haircare Vietnam Category Lead: Phạm Trần Hải Hà
Sunsilk Vietnam Brand Lead: Nguyễn Minh Thư
Sunsilk Vietnam Marketing Executive: Phạm Minh Hiếu
AGENCY - The Friday
Managing Director: Trâm Lê
Planner: Thanh Phạm - Phan Hiển
Account Director: Phong Nguyễn
Account Executive: Hoài Thương - Giang Lê
Creative Director: Khoa Phạm
Art Director: Duy Nguyễn
Copywriter: Ái Lâm - Hoàng Anh - Chiêu Nghi - Đoan Trang
Designer: Khánh Linh
Visualizer: Mèo Đen
PRODUCTION HOUSE - FGS Production
Executive Producer: Duy Bùi
Producer: Kane
Line Producer: Phạm Như Anh
Production Coordinator: Mika Ngô
Production Assistant: Phương Uyên - Đức Thịnh - Khánh Dư - Ngọc Điệp - Mớm
Director: Lê Hoàng
Assistant Director: Quang Mập Lắm Lắm
2nd Assistant Director: Hoàng Quân
Visualizer: Kathy
DOP: Tiến Anh
Cam op: Vũ Trần, Nguyễn Hải Dương
Focus: Dương Anh, Tuấn Bo
Equipment: Cinespace
Gaffer: Phước Nguyễn
Art Director: Nhung Lê
Art Director Assistant: Liêu Ngọc, Ngọc Be
Props Master: Nguyễn Khải
Props team: Thiên Đạo team
Stylist: Vi Mai team
MakeUp & Hair: Phan Anh Kiệt team
Hairstylist Mascot: Gia Bảo
Photographer: Phúc Huỳnh
Casting: Miu Casting
Choreographer: Thanh Thiên
Catering: SC Family
Post Producer: mikazgo, Uyên Đỗ
Editor: Timo Nguyen
Colorist: Tiểu Phàm
VFX Creative: Khải Phạm
VFX / Online Post / AI Post: HIGH BALL Studio
AI Artist: Quí Đình Nguyễn
Animator: Khame
Music Composer: Eric Phan
