The Innocence Project is a nonprofit that uses DNA testing to exonerate the wrongfully convicted. Found guilty of some of the most heinous crimes, these inmates often spend decades behind bars for crimes they never committed. No wonder 91% of Americans support criminal justice reform, when the system has committed crimes that they would call kidnapping, conspiracy, and murder.
This student campaign titled 'Justice for All' was published in United States in April, 2020. It was created for the brand: The Innocence Project, by ad school: Texas Creative. This Integrated medium campaign is related to the Public Interest, NGO industry and contains 4 media assets. It was submitted about 2 years ago by Copywriter: Patrick Tran of Texas Creative.
Advertising School: Texas Creative, Austin, United States of America
Art Director: Stephanie Wang
Copywriter: Patrick Tran