Just like you
Description
Alltel the first mobile operator in Kazakhstan, had completely lost its Kazakh identity by 2023.
To reconnect with its audience, we chose not to follow the conventional route of portraying Kazakhstan's identity by steppes, mountains & horses. We put people of Kazakhstan on the central stage and not just a few, but many thousands at one commercial! How?!
By merging characteristics from thousands of individuals' photos, AI created a collective image of the typical Kazakhstani. We've got two unique heroes, brought to life as 3D characters using MetaHuman technology. They've become brand personas for Altel and are featured in all brands’ communication.
This professional campaign titled 'JUST LIKE YOU ' was published in Kazakhstan in May, 2023. It was created for the brand: Altel, by ad agency: BBDO CA. This Film and Integrated media campaign is related to the Retail Services industry and contains 1 media asset. It was submitted over 1 year ago.
Credits
Creative agency: BBDO CA, Almaty, Kazakhstan
Creative Director: Kristina Denina
Associate Creative Director: Alexey Pavlov
Senior Copywriter: Elena Chernyuk
Senior Art Director: Yarovikov Mikhail
Art director: Alina Konovalenko
Senior Strategic Planner: Irina Ni
Strategic Planning Director: Anastasia Chulukova
Client Services Director: Albina Bekmansurova
Senior Account Manager: Kseniya Zhanokova
General Manager: Yulya Yugay
Client: Altel
Marketing Director: Anton Serbin
Special Projects Manager: Karina Sadykova
Brand Manager: Natalya Michshenko
Senior Integrated Communications Manager: Arina Gondareva
