In the not too-distant future, autonomous cars will start to become the norm. And cars owners will benefit from their added safety, increased productivity, cheaper insurance, smoother ride and many other things. But there will always be those who reject the new and want to stay in control behind the wheel. So how do we persuade those potential customers to embrace the future?
This student campaign titled 'Just Let Go' was published in Mexico in July, 2018. It was created for the brand: Tesla, by ad school: Miami Ad School. This Film medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted about 4 years ago.
Advertising Agency: Miami Ad School, Mexico City, Mexico
Creative Director: Gerardo Saavedra
Art Director: Jorge Díaz
Copywriter: Emmanuel Rocha