ADVERTISING

Jamba

Just Gotta Jamba

Agency: Preacher

Just Gotta Jamba In-Store

Just Gotta Jamba In-Store

Just Gotta Jamba In-Store

Description

Jamba, the leader in on-the-go freshly blended smoothies, juices, and bowls, lunched a new brand campaign and creative platform ushered in by an upbeat call to action: “Just Gotta Jamba.” Developed with creative agency Preacher, this marks the first major brand campaign for Jamba since its rebrand in 2019 that included a name change from Jamba Juice to Jamba, a refresh of in-store design and the addition of a plant-based menu.

A series of online spots shot by director and photographer Blaise Cepis (known for his high-end lifestyle, fashion and hospitality work) bring to life the full sensory explosion of walking into a Jamba, from the scent of fruit, to the noise of blenders, to the array of colorful products, to the undeniable energy of the beloved Jamba team members.

This professional campaign titled 'Just Gotta Jamba' was published in United States in September, 2022. It was created for the brand: Jamba, by ad agency: Preacher. This Digital, Film, and Outdoor media campaign is related to the Food and Retail Services industries and contains 5 media assets. It was submitted 3 months ago.

Credits

Client:
Client: Jamba / Focus Brands
Jamba President: Geoff Henry
VP & Head of Marketing: Danielle Fisher
Sr. Director of Brand Marketing: Michael Pittman
Jamba Creative Director: Jason Page

Agency:
Agency: Preacher
Chief Creative Officer: Rob Baird
Chief Executive Officer: Krystle Loyland
Chief Strategy Officer: Seth Gaffney
Associate Creative Directors: Mel Lin & Tyler Booker
Sr. Copywriter: Justin Grady
Producer: Cate McManus
Brand Director: Jenalisa Trevino
Brand Manager: Paige Majdic
Strategy Director: Jasmine Clark
Strategist: Zachary Stubblefield
Junior Strategist: Ashley Brown
Head of Production: Stacey Higgins

Production Company & Casting: Pepper Made @pepperartists
Director: Blaise Cepis @itsalrightwerealright
DoP: @dandealy @pepperartists
Executive Producer: Vivianne Lapointe
Line Producer: Wayne Hammet

Post:
Edit House: @cartel.tv
Executive Producer: Vietan Nguyen
Producer: Sarah Cassell
Editor: Nick Deliberto
Assistant Editor: Nick Bruce
Sound Design & Mix / Music: David Fisher / Sounds for Film & TV
Color: @manolocreative

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