IBM wanted to tell their business partners of how convenient technical assistance from the IBM Partnership Center can be. Posters depicting a false door were placed on the walls of business partner offices, symbolically expressing how support is always close by.
This professional campaign titled 'Just Down The Hall' was published on May 08, 2007. This Ambient medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted about 15 years ago.
Advertising Agency: Ogilvy, Beijing, China
Creative Directors: Doug Schiff, Shuan Wang
Art Director: Teng Teong Hoe
Copywriter: Sean Shi