Kernel Season's

"Just Add Interesting"

Agency: Familiar Creatures

Kernel Season's "Gold Mine"

Kernel Season's "Kettle Grill"


From creative agency Familiar Creatures comes a quirky, humorous new campaign for Kernel Season's, the nation's leading popcorn seasoning brand by Sauer Brands. The “Just Add Interesting” campaign is a laugh-out-loud entertaining, new take on marketing by the food manufacturer for its Kernel Season’s label. A rallying cry to never be boring and always add ‘interest’ to your popcorn and whatever you're doing while eating that popcorn, the campaign encourages popcorn lovers everywhere that they can make their snack-indulging experience a whole lot more awesome by transforming the beloved treat with one of Kernel Season’s 20+ tasty flavors.

This professional campaign titled '"Just Add Interesting"' was published in United States in May, 2023. It was created for the brand: Kernel Season's, by ad agency: Familiar Creatures. This Digital, Film, and Integrated media campaign is related to the Food industry and contains 2 media assets. It was submitted about 1 year ago.


Client: Sauer Brands
Product: Kernel Season's
Brand Manager: Alina Allen
Social Media Manager: Christina Jarboe
Designer: John Dijulio

Creative Agency: Familiar Creatures
Co-Founder / Creative Director: Justin Bajan
Co-Founder / Creative Director: Dustin Artz
Art Director: T. Scott Major
Brand Director: Kate Luxton
Head of Production: Scott Friske

Directors: Ben Hurst + Dave Thomas
Producer: Erin Malloy

Post Production: Familiar Creatures
Editor: Tiffany Burchard
Colorist: Matthew Schwab
VFX / Flame Artist: Chris Hagen
VFX / 3D: Ryan Musselman

Audio Post: Overcoast Music + Sound
Partner / Head of Post Production: Matt Whitworth
Partner / Executive Producer: Travis Tucker

Media Agency: Lewis Media Partners

Public Relations: Carrie Wick, CWPR

Cinema du Parc


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