ADVERTISING

Juhayna

Juhayna Natural wins

Key Visual 1

Key Visual 2

Key Visual 3

Key Visual 4

Key Visual 5

Social Media Design

Social Media Design

Social Media Design

Social Media Design

Social Media Design

Social Media Design

Description

Project Overview:
Juhayna embarks on a campaign geared towards showcasing the authenticity of its products, emphasizing their 100% natural ingredients. Through creative marketing materials, robust social media engagement, and community initiatives, the campaign aims to forge deeper connections with consumers, elevate brand visibility, and ultimately drive sales growth across Juhayna's product range.

Marketing Objectives:
-To Increase brand awareness
-To drive sales

Target Audience:
-Social Class: class B & C
-Age: 30 : 15
-Gender: ( 60% Females & 40% Males)

Interests:
Interested in healthy living, culinary experiences, and exploring diverse food options. Value convenience without compromising on quality.

Concept:
Our creative direction features a captivating image of a juice bottle positioned from the side, showcasing its open lid with refreshing juice cascading out, adorned with vibrant fruit pieces. This dynamic visual encapsulates the essence of freshness and indulgence, drawing viewers into the irresistible allure of our product​​​​​​​.

Advertising Mediums:
ATL : (Billboards) we can create outdoor billboards on highways, inside malls and in high-traffic areas for maximum exposure and to raise awareness about how natural Juhayna’s products are.

TTL: We will utilize social media across all platforms, including Facebook, Instagram, to engage with our audience effectively.

Social Media Designs
These social media designs enhance our campaign, visually reinforcing Juhayna's 100% natural products with captivating content.

This student campaign titled 'Juhayna Natural wins' was published in Egypt in March, 2024. It was created for the brand: Juhayna, . This 360°, Digital, and OOH Outdoor media campaign is related to the Food, Health, and Soft Drinks industries and contains 17 media assets. It was submitted 29 days ago.

Credits

Course: Advertising 101/ Instructor Art Director: Ahmed Elassi
Production Company: Juhayna, Cairo, Egypt
This Project Concepts, Copies, TOVs: Rama Noamany

Johnnie Walker
Coca-Cola

ADVERTISING

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