Using the old Latin American infidelity trick of Juan Mecánico, we communicate the importance of taking the car to an authorized Volkswagen's mechanical workshop.
This professional campaign titled 'Juan Mecánico' was published in Guatemala in August, 2022. It was created for the brand: Volkswagen, by ad agency: Lumen. This Digital and Print media campaign is related to the Automotive industry and contains 3 media assets. It was submitted over 1 year ago by Creative Director: Carlos Arrivillaga of Lumen.
Advertising Agency : Lumen, Guatemala
Creative Director: Carlos Arrivillaga
Art Director: Juan Martinez
Copywriter: Carlos Arrivillaga
Designer: Ernesto Rodríguez