ADVERTISING

Volkswagen

Juan Mecánico

Agency: Lumen

Llamada

Camisa

Mensaje

Description

Using the old Latin American infidelity trick of Juan Mecánico, we communicate the importance of taking the car to an authorized Volkswagen's mechanical workshop.

This professional campaign titled 'Juan Mecánico' was published in Guatemala in August, 2022. It was created for the brand: Volkswagen, by ad agency: Lumen. This Digital and Print media campaign is related to the Automotive industry and contains 3 media assets. It was submitted 3 months ago by Creative Director: Carlos Arrivillaga of Lumen.

Credits

Advertising Agency : Lumen, Guatemala
Creative Director: Carlos Arrivillaga
Art Director: Juan Martinez
Copywriter: Carlos Arrivillaga
Designer: Ernesto Rodríguez

ADVERTISING

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