To launch the newest beverages of SunStar Juice we aimed to introduce the new product range of 3 new flavors, with an approach "new" to our audience as well.
Guerrilla marketing seemed the best way to go, so we put a giant product package in the middle of one of the hottest locations in Tehran, Rosha Mall.
The challenge was to showcase all 3 never-before-seen flavors and impress our target audience within seconds. We chose video mapping as the wow factor and 3D modeling to feature every little detail of the new products.
As shoppers locked up their cars in the parking lot and passed by the juice box, a doorway lit up, and the projection mapping started with juice pouring into the empty package. The projection was completed by revealing the packaging.
The + to the joy was successfully added in the launch of Joy+ by gifting the complete product pack to the audience.
This professional campaign titled 'Joy+' was published in Iran in August, 2021. It was created for the brand: Sunstar, by ad agency: Netbina. This Digital and Outdoor media campaign is related to the Soft Drinks industry and contains 1 media asset. It was submitted about 1 year ago by Marketing Manager: Marzieh Manteghi of Netbina.
Advertising agency: Netbina