Journey to Altaverse

Agency: Project Lab

Journey to Altaverse


Join us in our animated adventure!
Take a look at the world of Altaerse, where busy robots choose the best gadgets for you! And Meet mischievous cowboy Joy, whose element of enthusiasm never fails!

The animated video clip was created for Alta, one of the largest electronics stores in Georgia. The main task was to stimulate online shopping and increase orders. Accordingly, we decided to create an alternative, virtual world where we would bring to life various details, categories, and functions of the site in the form of characters and departments and a story.

This professional campaign titled 'Journey to Altaverse' was published in Georgia in October, 2023. It was created for the brand: alta, by ad agency: Project Lab. This Digital medium campaign is related to the Electronics, Technology and Retail Services industries and contains 1 media asset. It was submitted 4 months ago by Commercial Director: Giorgi Lolua of Project Lab.


Agency: Project Lab • პროჯექტ ლაბი, Tbilisi, Georgia
Production Company: Project Lab • პროჯექტ ლაბი, Tbilisi, Georgia
Executive Producer: Giorgi Lolua
Producer: Sandro Khundzakishvili
Art Director: Ilia Kobakhidze
Creative Director: Anna Akhalbedashvili
Copywriter: Beqa Adamashvili, Melita Cholokashvili
Lead 3D Artist: Misha Abramidi
Head of Animation: Giorgi Chanturia
Scene Layout - Nika Minashvili, Lasha Egutidze
Lighting Artists - Nika Minashvili, Misha Abramidi
3D Modeling - Iva Kereselidze
Sound Effects and Music: Arthur Stepanian
Voiceover Artist: Sandro Kakhetelidze
Designers: Luka Samkharadze, Gogi Tchaava
Video Motion and Editor: Luka Kakabadze


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