A strong company culture has been at the center of Johnsonville Sausage in Sheboygan Falls, Wisconsin, since the early 1980s. Established by the owner and chairman, Ralph Stayer, "The Johnsonville Way" puts the people of the company first, empowering its members to have a stake in this 71 year-old business. This year, Johnsonville is taking that mindset to the next level and doing something only a family-owned company could do: letting their members come up with the commercials. Each spot is narrated by its creator and opens with footage from their original interviews in Wisconsin.
This professional campaign titled 'Jeff and his forest friends, Regular speed chase' was published in United States in May, 2016. It was created for the brand: Johnsonville, by ad agency: Droga5. This Film medium campaign is related to the Food industry and contains 2 media assets. It was submitted over 7 years ago.
Advertising Agency: Droga5, New York, USA