ADVERTISING

ABB (Azerbaijan International Bank)

Jazz is in the City's soul

Agency: Ağıllı Nağıllar

The Carpet

The Rooftop

The Balcony

Description

Baku has been a jazz city for generations. It is the home of jazz mugham, the fusion of jazz and Azerbaijani traditional music pioneered by Vagif Mustafazadeh, and every year it hosts the Baku Jazz Festival.

To mark ABB's role as Main Partner of the festival, Ağıllı Nağıllar created three films in which the music begins with the city itself. A carpet weaver knotting threads on her loom. A woman beating wool on a rooftop with the Flame Towers behind her. Black and white laundry hung across an old courtyard like the keys of a piano.

Each piece opens with the real sounds of the tools and objects on screen. From those sounds, jazz composers wrote and recorded three original jazz compositions, so the everyday ritual becomes the intro and the rhythm of the music.

Each film is a single slow pull back, from the hands that make the sound to the city that surrounds them, ending on one thought: Jazz is in the City's soul.

This professional campaign titled 'Jazz is in the City's soul' was published in Azerbaijan in October, 2026. It was created for the brand: ABB (Azerbaijan International Bank), by ad agency: Ağıllı Nağıllar. This Audio and Film media campaign is related to the Finance and Music industries and contains 3 media assets. It was submitted about 1 hour ago.

Credits

Advertising Agency: Ağıllı Nağıllar, Baku, Azerbaijan
Creative Director: Ilham Akbarli
Creative Director: Gunay Abbasova
Director: Natiq Huseynov
Director of Photography: Iman Imanov
Production Company: Shamans
Client: ABB Marketing Team

ADVERTISING

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.