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State Farm

Jazz Bath: The Bath Bomb Sessions

Jazz Bath: The Bath Bomb Sessions is a specially produced CD featuring six original songs available for free while supplies last

Description

Recently, State Farm released a commercial featuring Jake from State Farm and Patrick Mahomes, sharing very personal information about his post game recovery method. It was Mahomes' attempt to qualify for State Farm's new Personal Price Plan. The end of the spot, "Bath Bomb," also introduced a jazzy new character, Jeff The Equipment Manager, complete with mullet and jazzy saxophone. Well, the spot became a hit among viewers, as they took to social media to voice their likes and the need for a relaxing "Jazz Bath" of their own, :

So, State Farm and its creative agency partner, TMA (The Marketing Arm) came up with an idea to extend this excitement by producing a special CD -- "Jazz Bath: The Bath Bomb Sessions" -- which is now available to consumers for free while supplies last at https://myjazzbath.com. The CD features six original songs which are currently streaming on Spotify. There's even a specially produced online video to help promote the CD, which includes a Jazz Bath Hotline (1-866-JAZZ-BATH). TMA created the video and also worked with a team of professional musicians to compose and produce the songs.

Taken together, this is a clever demonstration of how a brand/agency partnership can capitalize on a moment to create cultural resonance for a brand.

This professional campaign titled 'Jazz Bath: The Bath Bomb Sessions' was published in United States in November, 2022. It was created for the brand: State Farm, . This Audio, Digital, and Integrated media campaign is related to the Finance and Insurance industries and contains 1 media asset. It was submitted 13 days ago by President: Roy Elvove of Elvove Associates LLC.

Credits

State Farm – Client

Alyson Griffin – Marketing Vice President

Patty Morris – AVP Marketing

Katie Dundas – AVP Marketing

Clinton Inselmann – Group Creative Director

Tim Thomas – Senior Producer, Marketing

Andrew Freeman – Marketing Analyst

Morgan Pulliam – Marketing Analyst

Ciarra Kohn – Marketing Analyst

Sara Brondell – Marketing Analyst

Rachael Risinger – PR Brand Strategist

Amanda Parker – PR Brand Strategist

The Marketing Arm (TMA) – Agency

Harris Wilkinson – Chief Creative Officer

Dave Wasserman – SVP, Creative

Patrick O’Brien – EP, Production

Johnny Fitsimmons – VP, Account Services

Matt Olson – Creative Director

Jonathan Ozer – Creative Director

Josh Johnson – Senior Art Director

Chloe Rockel – Senior Copywriter

Bailey Robillard – Account Supervisor

Rachel Lui – Sr. Account Executive

Ellen O’Donnell – Associate Director, BA

CMC/Forecast, Inc. – SAG Signatory

Carolina Clifford – Production Manager

Christopher Chee – Onset Representative

Gifted Youth, LLC – Production Company

Jake Szymanski – Director

Josh Morse – Executive Producer

Cat Craven-Griffiths – Head of Production

Stephan Mohammed – Producer

Cutters – Editorial

John Dingfield – Editor

Patrick Casey – Executive Producer

Yessian – Music

Gerard Smerek – Global Creative Director, Producer, and mixer

Chris Plansker – Composer

Michael Yessian – Head Of Production

Brian Yessian – CCO

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