Description
Paying homage to the cinematic language and visceral thrill of Jaws, this AI/CGI film uses familiar visual cues to build suspense around an unknown entity moving towards shore.
The beach scenes were prompted to evoke the warm, nostalgic feel of 1980’s film, creating a calm and familiar atmosphere, while the underwater and lurking danger sequences shift into colder blue tones as the tension builds.
Rather than revealing the threat immediately, the film uses underwater POVs, movement through the water and the menacing silhouette of a fin to hint at what’s about to happen. The payoff is the reveal of the BYD SHARK 6 emerging from the ocean.
A hybrid AI and CGI workflow was used throughout the production, with CGI previs guiding the AI-generated vehicle reveal, to control the camera movement, composition, timing and final arrival of the SHARK 6.
This professional campaign titled 'JAWS 6: THERE’S A NEW APEX PREDATOR IN TOWN' was published in South Africa in August, 2026. It was created for the brands: BYD and BYD Shark 6, by ad agency: Admakers International. This Digital and Film media campaign is related to the Automotive and Personal Transportation industry and contains 1 media asset. It was submitted 38 minutes ago by Admakers International.
Credits
Advertising Agency: AdMakers International