Description
E-commerce giant Zalando is on a journey to becoming more relevant to a new generation customers. In their latest streetwear campaign they show that Gen Z in general and streetwear enthusiasts in particular always go their own way.
This professional campaign titled 'It’s what you do. Or don’t.' was published in Sweden in February, 2020. It was created for the brand: Zalando, by ad agency: Acne. This Film medium campaign is related to the Fashion and Retail Services industries and contains 1 media asset. It was submitted over 4 years ago.
Credits
Advertising Agency: Acne, Sweden
Executive Creative Director: Erik Bergqvist
Senior Creative: Daniel Wall
Copywriter: Rasmus Tsardakas Renhuldt
Senior Art Director: John Hammarström
Account Director: Lovisa Friman Bendz
Account Manager: Alice Kruger Santucci
Director: Daniel Wårdh
Executive Producer: Fredrik Skoglund
Producer: John Ericson
Director of Photography: Andreas Bjørseth / XOMGMT
Photographer: Vitali Gelwich
