Boston Bruins

"It's Time" Playoff Spot

Agencies: GYK Antler Big Brick Productions


It’s time … Boston Bruins playoffs time, that is. Hence, the name of the new TV spot, “It’s Time,” created by independent creative agency GYK Antler and Big Brick Productions.

The :60 spot, which launched April 17 for the Bruins’ first playoff game, will be broadcast on NESN during playoff appearances and be featured in-arena during home games. Shorter cutdowns will be promoted via Bruins social channels throughout the playoffs.

“It’s Time” was created with the original intent of pumping up the excitement for spring hockey on Causeway Street. But as the season progressed, it was clear that something special was unfolding as the black & gold have put together one of the most historic campaigns in Boston — no, National Hockey League — history. Milestones and records for both individual and team success have made the regular season anything but regular for the B’s, but when the calendar flips to April, everyone knows it’s time.

This professional campaign titled '"It's Time" Playoff Spot' was published in United States in April, 2023. It was created for the brand: Boston Bruins, by ad agencies: Big Brick Productions and GYK Antler. This Content and Film media campaign is related to the Sports industry and contains 2 media assets. It was submitted 5 months ago by Marcomms: Ginger Ludwig of GYK Antler.


Brand: Boston Bruins
Marketing Director: Andrea Mazzarelli
Strategic Marketing Manager: Emily Gosman Iselin
Director of Creative Services: Mark Majewski
Senior Director of Communications and Content: Brandon McNelis

Agency: GYK Antler
Creative Director: Scott Nicholson
Associate Creative Director: J.R. Roach
Associate Strategy Director: David Bohl
Group Account Director: Jeff Newman
Account Supervisor: Haleigh Kelleher
Director of Project Management: Kyle White

Production: Big Brick Productions
Executive Producer: Matt Doyle
Senior Editor: Josh Drake
Editor/ Motion Designer: Tori DeYeso
Director of Production: Tyler York
Composer: Chris Plante


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