It’s the little things that put the good in goodness

Agencies: Kingdom Digital AREKA Studios


At Arla, we believe that little actions lead to huge impacts. We do our best to ensure our efforts flow to you. We firmly believe that small actions lead to immense impact. These precise actions infuse true ‘goodness’ into our organic milk, elevating its flavour and irresistibility. Arla Organic milk is 100% European-certified and our farmers are working hard to make dairy more sustainable.

It’s the little things that put the good in goodness. Let in the goodness today! - Arla Singapore

This professional campaign titled 'It’s the little things that put the good in goodness' was published in Singapore in September, 2023. It was created for the brand: Arla, by ad agencies: AREKA Studios and Kingdom Digital. This Digital and Film media campaign is related to the Food industry and contains 5 media assets. It was submitted 8 months ago.


Client: Arla Singapore
Trade Marketing Manager SEA - Young Shu Hui

Agency: Kingdom Digital
Strategy Planning: Edmund Lou, Mior Ahmad Anwar, Neerishma Biaspal
Creative: Yee Sook Yan, Michelle Fu
Content: Nadhine Teo, Natasha Pereira
Servicing: Melissa Goh

Production House: AREKA Studios
Executive Producer: Sabrina Oh
Producer: Tan Shu Mei
Director: Samuel Chuah
Director of Photography: Samuel Chuah
Assistant Director: Tan Shu Mei
1st Camera Assistant: Jonathan Choong
2nd Camera Assistant: Andre Lean
Gaffer: James Tan
Technical Crew: Vinod Surianarayana
Art Department: NotJustDessert
Art Director: Hannah Shafiqah
Art Crew: Hazirah Rahman, Faiz Munir, Wan Amirul Syaffiq, Yenyot
Make Up Artist & Hair: Yuki Ng
Wardrobe/Styling: Tan Shu Mei, Sabrina Oh
Production Manager: Tengku Nur Sajidah
Production Assistant: Muhamad Azrul Na'iman bin Azlan
Offline/Online Editor: Chen Yuin Chi
Animator: Bold Media


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.