Description
Volkswagen France brings back its famous ton of voice with 2 new comedies.
For march tactical campaign promoting special offers during dealerships’ open-door weekend, Volkswagen along with its agency DDB Paris launched a new campaign. They made the bold choice of avoiding a campaign focused on a promotional speech but to focus on the brand instead through a new creative territory: “It’s so easy to be proud of a Volkswagen”.
Both comedies perfectly embody the wit and humoristic tone of voice that makes great Volkswagen ads.
In these comedies, the brand shows that Volkswagen makes people deeply proud. From the acerbic grandmother with her grandson to the young man who is embarrassed by his mother's behavior, our protagonists will make people laugh and show the pride Volkswagen owner can feel.
A clever way of highlighting the electric range or the driving assistance technologies offered by the manufacturer.
For this campaign, Volkswagen and DDB Paris worked Rudi Rosenberg (Blouge, la Clé..), who knew how to reproduce
This professional campaign titled 'It’s so easy to be proud of a Volkswagen' was published on April 17, 2023. It was created for the brand: Volkswagen, by ad agency: DDB Paris. This campaign contains 2 media assets. It was submitted about 1 year ago.
Credits
Brand: Volkswagen
Product: Tactique
Creative Director: Alexander Kalchev
Copywriter: Julien Kosowski
Artistic Director: Jenna Haugmard
Strategic Planning: Claude-Henri Galbois
Acount: Axel Renaudin, Kim Jacovidis, Loreline Dexemple, Ninon Laleuf
Advertiser: Gerrit Heimberg, Antoine Gaston-Breton, Jean-manuel Caparros-Crespo, Astrid Martin.
Head of TV Production: Corinne Persch
TV Producer: Gaëlle de Pompignan
Post-producteur: Sylvie Dumas, Toby Ridgway, Laure Chevalier
Director: Rudi Rosenberg
Director of photography : Christophe Beaucarne
Production: Division
Producers: Mounia Mebarki, Charlotte Lepot
Post-production: Firm
Soundtrack: Studio 5
Music supervision: Marine Cremer