The fear of bone surgical interferences has widely increased, which resulted in the increase in painkillers intake and lack of Doctors’ visits by the patients, Dr. Eiad Ramzy - Pain Clinic decided to approach this issue with a different perspective, through a digital medium campaign, which addresses the different types of pain and fears the patients may feel and reassures them that most of such cases could be treated without surgery if addressed early enough. Thus, raising awareness and encouraging the patients to visit their doctors and encouraging orthopedists to act correctly.
This professional campaign titled 'It’s not always a surgical treatment' was published in Egypt in October, 2020. It was created for the brand: Dr.Eiad Ramzy - Pain Clinic, by ad agency: Dronic Agency. This Content and Design media campaign is related to the Health industry and contains 5 media assets. It was submitted 2 months ago by Dronic Agency of Dronic Agency .
Advertising Agency: Dronic, Cairo, Egypt.
Copywriters: Aya Khattab, Ali Gaber
Account Manager: Fatma Saber
Analysis: Nareman Faisal
Creative Director: Nermeen Turkey
Chief Strategy Officer: Abdelrahman Sleem