Description
Clemenger BBDO has unveiled a national campaign for the launch of the Next-Gen Mazda CX-5, the most significant update in the model’s history, with an epic celebration of the model’s iconic heritage and new features, all brought to life in song.
The “It’s Kind of a Big Deal” campaign celebrates the next generation of the Mazda CX-5 and literally sings the praises of the vehicle’s innovative design, advanced technology, ample space and acclaimed driving dynamics from a spectacular mountain top.
Spearheaded by a TV campaign called “The Mountaintop”, the 2026 Mazda CX-5 is shown weaving its way up glorious Mount Wellington in Tasmania, as a choir of Mazda designers, engineers and drivers scramble up to the summit in pursuit, all while singing about its incredible new features in a catchy song, developed specifically for the campaign.
This professional campaign titled 'It's kind of a big deal' was published in Australia in July, 2026. It was created for the brands: CX-5 and Mazda, by ad agencies: Clemenger BBDO and Clemenger BBDO. This Audio, Film, and OOH Outdoor media campaign is related to the Automotive and Personal Transportation industry and contains 6 media assets. It was submitted about 11 hours ago by Principal: Rochelle Burbury of Third Avenue Consulting.
Credits
Client: Mazda
Ashlin Moore - National Brand Manager
Lynsey Murtagh - Senior Manager, Brand Marketing and Partnerships
Bella Kurth - Brand Marketing & Sponsorships Senior Specialist
Jess Roberts – Senior Brand Marketing & Partnerships Specialist
Dominique Waight - Senior Specialist Brand Marketing & Partnerships
Victoria Nguyen - Brand Marketing & Partnerships Specialist
Kyle Lord - Video & Multimedia Specialist
Creative Agency: Clemenger BBDO
Production Co: The Finch Company
Director: Christopher Riggert
DOP: Tim Tregoning
Senior Producer: Jackie Adler
Casting: Felicity Byrne, Byrne Creative
Offline Editor: Drew Thompson, ARC Edit
Colourist: Fergus Rotherham
Online Artist: Andy McKenna, Skirmish
Music Composition: Squeak E. Clean Studios / Turning Studios
Sound Engineer: Paul Le Couteur, Squeak E. Clean Studios
Media: OMD Australia
