It's in my nature

For over 90 years, STIHL has been developing tools for forest and green space maintenance, and supporting professionals in their work. However, the relationship between STIHL and nature professionals has eroded in recent years. The professions of nature professionals suffer from a real lack of valorization. Professionals love STIHL products but do not feel a real relationship with the brand.

How can we leverage the potential of social networks to rekindle the relationship between professionals and the STIHL brand? How can we create closeness with professionals?

We produced video portraits of 3 professionals of green plant spaces (Lumberjack, landscaper and tree trimmer), to reveal leur quotidien, en les laissant raconter leur vérité sur leurs métiers passionnants, sur leur passion et leur relation unique avec la nature.

For 24 hours, we walked in their footsteps and filmed them in their environment, on their work site, to follow the reality of their work, their exhaustion, their joys. No script, we built the films around the stories of the professionals, told through an interview. We adapted to their environment and working conditions giving the floor to make their daily life and their job known.

The result : three authentic, intimate and touching portraits in long formats broadcasted on social networks to increase the credibility of STIHL's approach, without compromising media effectiveness.